Privacy Policy

TruStory Media LLC.
Privacy Policy

Revised and posted as of August 8, 2013

TruStory Media, LLC (“TSM”) owns and operates this website (the “Site”) and other websites focused on women, men, and social media consumers, (collectively the “TSM Sites”). TSM also operates an advertising network consisting of websites to which it may deliver advertising. That advertising network consists of the TSM Sites, and websites owned by third-party (“Affiliated Sites”; together with the TSM Sites, the “TSM Network”). TSM may, from time to time, also deliver advertising to websites owned by third-party publishers that are not part of the TSM Network (“Non-Affiliated Sites”). This Privacy Policy applies to (i) the collection of information on the TSM Sites that link to or display this Privacy Policy and the use of that information, (ii) the collection of information on the Affiliated Sites and the use of that information when you view ads from our advertisers, and (iii) the collection of information on the Non-Affiliated Sites and the use of that information when you view ads from our advertisers.

 

Privacy Policy Overview

This Privacy Policy describes the kind of personally identifiable and non-personally identifiable information collected on the TSM Sites linking to or displaying this Privacy Policy and the non-personally identifiable information collected on the Affiliated Sites and Non-Affiliated Sites when you view advertisements from TSM advertisers, how the information collected is used and shared, and the choices you have regarding certain of these practices.

 

The Privacy and Security of Your Personal Information and Providing You with Choices Is Very Important to TSM

TSM values our customers and guests and respects your concerns about online security and privacy. We believe in providing you with a safe and secure online experience. Our Privacy Policy is intended to protect your privacy and ensure that your personal information is handled in a safe and responsible manner. By visiting, or registering for a TSM Site, you hereby accept the policies and practices described in this Privacy Policy and agree and expressly consent to TSM’s collection, use, and disclosure of the information that you provide, or that is collected about you. In addition to reviewing this Privacy Policy, you should also read our Terms of Use, a link to which can be found at the bottom of each page. Your use of any of the TSM Sites constitutes your agreement to its terms and conditions.

Please note that TSM is not responsible for and cannot control the privacy policies or privacy practices of the TSM Affiliated Sites and Non-Affiliated Sites. We encourage you to read the privacy policies on these sites for the applicable privacy practices relating to personally identifiable information you may choose to provide in interacting with these websites and the non-personally identifiable information collected through the use of cookies and other technologies as they may differ from TSM’s privacy practices as set forth in this Privacy Policy. Please further note that the opt out choice provided to you through this Privacy Policy acts only to provide you with an opt out choice regarding customized, targeted advertisements from TSM and will have no effect on customized, targeted advertisements from third parties.

 

How TSM Collects Information about You

TSM collects information about you in three ways: (i) when you visit a TSM Site, TSM collects the information you voluntarily submit during your use of the site, and as you use the TSM Sites certain information may also be passively collected through the use of cookies and other technologies; (ii) when you visit a website participating in the TSM Network or a Non-Affiliated Site and view ads from our advertisers, TSM collects technical and usage information about your activities on the websites passively through use of cookies and other technologies; (iii) when third parties provide TSM with non-personally identifiable information.

 

Use of Cookies, Log Files, Adapt, and Other Technology

TSM may use “cookies” on the websites participating in the TSM Network and Non-Affiliated Sites to collect or log certain information. A cookie is a small piece of information that a website stores on a personal computer and which it can later retrieve. The cookie identifier associated with your browser is the same cookie identifier used when you visit websites in the TSM Network and Non-Affiliated Sites. TSM uses DoubleClick, an online advertising product that may provide ad delivery and reporting across various websites, including the TSM Network and Non-Affiliated Sites. TSM may also use cookies for informational purposes, for example, to store our customers’ preferences for certain kinds of products or to serve advertisements tailored to a customer’s preferences. The cookies will not contain information that will enable anyone to contact our customers via telephone, e-mail, or any other means. If you are uncomfortable with the use of cookie technology, you can choose to opt out of our cookies at any time by clicking here, or you can set your browsers to refuse cookies. Please note, if you use more than one type of browser, or more than one computer to access the Internet, you will need to opt out in each browser and on each computer that you use. Certain types of TSM services, however, could be dependent on cookies, and you may disable those services by refusing cookies.

Third parties including advertising networks and advertisers may also serve ads throughout the TSM Network and Non-Affiliated Sites, and these third parties may also use their own cookies. TSM does not control these cookies or the data collection practices of these companies. For more information about these companies’ separate privacy policies, practices, and use of cookies, you should contact the advertising network directly. If the advertising network is a member of NAI, you may be able to opt out of receiving targeted advertising delivered by NAI members by following the opt out directions on www.networkadvertising.org.

 

Information Collection on the TSM Sites

TSM may collect and maintain (or third parties with whom TSM has contracted, may collect and maintain on TSM’s behalf) information that you provide to us during your visit to a TSM Site. For example, you may provide information to the Site when you register, sign-in, search, participate in a test profile, survey or special offers, request our e-mail newsletters, or communicate with TSM’s customer service. As a result of those actions, you might supply us with information such as your name, address, phone number, e-mail address, and personal shopping and product preferences. TSM uses information about you on the TSM Sites in several ways. TSM may use personally identifiable information (information including your name, address, email address or telephone number) about your visits to the TSM Sites in order to provide advertisements about goods and services of interest to you, or as more fully described below. We may share your personal information with third parties or affiliates of TSM with whom we have contracted to perform services on our behalf. All companies that act on our behalf are contractually obligated to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform. Please refer to the “Managing Your Privacy Choices” section below for information on how to prevent or opt out of having certain types of information collected about you.

 

Website Usage

TSM or TSM’s authorized service providers may observe activities, preferences, and transactional data (such as your IP address, browser type, and operating system) relating to your use of TSM Sites. TSM may use this collected or logged information in order to provide better service, to facilitate our customers’ use of the websites, to track usage of the websites, and to address security hazards. TSM, or one of TSM’s authorized service providers, may also use this information to track aggregate traffic patterns. We may use aggregated, statistical information to describe our customer audience, products and services, and to develop partnerships with third parties to offer products and services in which we believe our customers will be interested.

 

Online Transactions

You may visit a TSM Site without registering, but if you take a test, enter a sweepstakes or contest, or use other special features offered on our site, you may need to provide us with certain information such as your name, address, phone number, and e-mail address, to open an account with us. We may share your personal information with third parties or affiliates of TSM where it is necessary for us to complete a transaction or do something you have asked us to do. We may also use this information to assist you in creating a user ID and a password to protect your account information and facilitate your use of special features or to complete a transaction.

 

Information Collection on Websites Participating in the TSM Network and on Non-Affiliated Sites

When you visit any of the websites that participate in the TSM Network or a Non-Affiliated Site and view ads from TSM’s advertisers, TSM automatically receives and stores certain types of non-personally identifiable information including IP address, web pages viewed, date and time, and responses to advertisements delivered by DoubleClick or third-party ad serving technologies. While each advertising technology uses different types of technology to collect this information, including log files, cookies and pixels, none of the foregoing by itself or together can be tracked to a specific individual’s personally identifiable information, and the non-personally identifiable information collected by TSM will not be shared with third parties, except as expressly indicated in this Privacy Policy. The non-personally identifiable information collected through your use of the TSM Sites and the websites of the TSM Network, is used to provide relevant, targeted advertising and improve TSM’s advertising technology; monitor website traffic; collect statistical data; determine the effectiveness of advertisements and content; and collect data across multiple websites to categorize likely consumer interest segments for use in online behavioral advertising (“OBA”). TSM may track visits to the TSM Network and this information may be used over time to help predict your consumer interest segments and select the ad content you see. TSM may also use non-personally identifiable profile-based anonymous information with other non-personally identifiable information that TSM has obtained from DoubleClick, third-party ad serving technologies, the TSM Network, and Non-Affiliated Sites. If you wish to opt out of receiving TSM’s customized targeted advertisements, you may opt out as indicated below at “Your Choice to Opt Out: TSM Network and Non-Affiliated Sites”.

 

Managing Your Privacy Choices

Updating Your Contact Preferences and Personal Information on TSM Sites

You have choices when it comes to how TSM uses your personal information. When you register online with a TSM Site you can choose not to receive information about merchandise, services, and special promotional offers from us by direct mail and/or e-mail. If you elect not to receive such product marketing information by direct mail or e-mail, TSM may continue to contact you as necessary to service your account. You can change your contact preferences at any time by following the instructions on the applicable TSM Site. Keeping your account information accurate and up-to-date is very important, so we can provide you with excellent service. If your account information is incomplete, inaccurate, or not current, please follow the instructions on the applicable TSM Site to correct your account information online. If you need additional assistance, please contact TSM customer service at customercare @ trustorymedia.com.

 

Your Choice to Opt Out: TSM Network and Non-Affiliated Sites

If you would like to opt out from receiving customized, targeted advertisements from TSM based upon non-personally identifiable information, you may opt out by clicking here. Opting out will not remove advertisements. You will continue to see advertisements provided by TSM, but the advertising will not be customized or targeted based on non-personally identifiable information collected by TSM. Please note that if you change cookies or browsers, you will need to repeat this process for each computer and each browser.

 

Using Public Areas of TSM Websites

Any information disclosed in public areas of the TSM Sites, is public information that may be viewed and collected by any party. We cannot control the use of information disclosed in the social networking, chat rooms, reviews, or bulletin board portions of these sites. You should exercise caution when disclosing information, including photos or images, in public areas of websites and should refrain from disclosing personally identifying information. If you wish to use some of the public portions on our Site, we will direct you to first create a public ID, which is not your real e-mail address, before you can post information to our Site. TSM reserves the right to remove any information at any time from the TSM Sites that we deem inappropriate or for any other reason.

 

What Else You Can Do About Your Privacy and Security

You should be careful to maintain the secrecy of your passwords and/or account information and be responsible about protecting your personal information and identity whenever you are online.

 

Other Things You Should Know

Our Security Practices

Our internal data security policies restrict access to customers’ personal information to authorized employees. Authorized employees may use our customers’ personal information for TSM business purposes only. Our employees are bound by TSM policies that require them to maintain the confidentiality of our customers’ personal information. Employees who violate these requirements are subject to disciplinary action, up to and including termination.
We maintain physical, electronic, and procedural safeguards that are designed to guard our customers’ personal information. For example, for the security of your online visit to a TSM Site, we may make use of firewall barriers, encryption techniques, and/or authentication procedures. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, TSM cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. In the event of a breach of the confidentiality or security of your personal information, we will notify you as necessary so you can take appropriate protective steps. Unless you indicate otherwise, we may notify you under such circumstances using the e-mail address you provided to us when you registered with the TSM Site.

 

Our Data Sharing Practices

We do not sell your personally identifiable or non-personally identifiable information to third parties for any reason. We do not disclose your personally identifiable or non-personally identifiable information to unaffiliated third parties who may want to offer you their own products and services unless you have requested or authorized us to do so. We may share your personally identifiable and non-personally identifiable information with third parties, or affiliates of TSM where it is necessary for us to complete a transaction or do something you have asked us to do. For example, we might need to provide your personally identifiable information to third parties, such as advertisers, featured on a TSM Site, or through a website participating in the TSM Network or a Non-Affiliated Site so they can process and fulfill your request for more information from them; and in these instances, we will provide you with a notice at the time of collection that the information is being shared, to whom it is being shared and the privacy policy governing the use of the information collected and shared. We may share your personally identifiable and non-personally identifiable information with third parties with whom we have contracted to perform services on our behalf, or affiliates of TSM. All companies that act on our behalf are contractually obligated to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.

We may disclose personally identifiable and non-personally identifiable information about our customers as permitted or required by law, such as in connection with a subpoena or similar legal process, or in connection with a merger, acquisition, or bankruptcy, as discussed further below.

Our Data Retention Policy

TSM is required to retain certain non–personally identifiable information collected from users of the TSM Sites, Affiliated Sites and Non-Affiliated Sites in order to provide audited information to advertisers and auditors. As a result, ad reporting and delivery data is retained for a period of 24 months. After 24 months, some of the ad reporting and delivery data may be aggregated for statistical purposes and retained indefinitely. Log files that associate individual advertising with a specific IP address will be retained by TSM for 24 months and during that time will be used for internal analysis and ad delivery purposes. Certain aggregated, non-personally identifiable information including historical data and attributes collected by TSM prior to an opt out election and which represent large numbers of users combined into aggregated statistical data and information shall be kept for 24 months and despite the fact that the user has opted out, the information will continue to be associated with the users cookie regardless of the opt out status. After 24 months some of the aggregated, non-personally identifiable information may be further aggregated for statistical purposes and retained indefinitely.

Additionally, TSM reserves the right to retain and use any information described in this Privacy Policy as reasonably necessary to comply with all laws or regulations, regardless of any limitations set forth in this Policy. TSM reserves the right to change its data retention policy and the new data retention policy shall apply to all data collected following such change.

YOU UNDERSTAND AND AGREE THAT TSM’S LIABILITY REGARDING ANY DISPUTE OVER PRIVACY OR RELATED TO THIS PRIVACY POLICY ARE HEREBY LIMITED AS SET FORTH IN THE TSM SITES TERMS OF USE.

 

This Privacy Policy Applies to U.S. Customers

The TSM Sites are hosted in the United States and are intended for United States visitors. This Privacy Policy applies to customer relationships established in the United States. Parts of this Privacy Policy may not apply to visitors outside the United States. Like almost every website, the TSM Sites may be accessed by an international audience. If you are a non-U.S. visitor to any of the TSM Sites, by providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy Policy. In addition, such data may be stored on servers located outside your resident jurisdiction, which may have less stringent privacy practices than your own. By providing us with your data, you consent to the transfer of such data.

 

Our Privacy Policy May Change Over Time

Because we continue to develop and take advantage of technologies to improve the services we provide, we reserve the right to change, or modify, any portion of this, or any other policy, from time to time without prior notice and any changes will become effective immediately upon being posted unless you are advised otherwise. We encourage you to refer to this Privacy Policy from time to time to stay abreast of our most current privacy policy practices. If you are a registered member of a TSM Site, we may (but need not) notify you by e-mail of material changes to our Privacy Policy using the most current e-mail address you have provided to us. Your continued access and use of a TSM Site constitutes your acceptance of any changes or revisions to our Privacy Policy.

 

Links to Third-Party Sites

TSM Sites may contain links to third-party sites, which are maintained by third parties. Please be aware that TSM is not responsible for and cannot control the privacy policies of these other linked sites or their practices. We encourage you to read the privacy policies on these sites for applicable privacy practices relating to personally identifiable information you may choose to provide in interacting with these websites and the non-personally identifiable information collected through the use of cookies and other technologies collected via those sites because they may differ from TSM’s privacy practices.

 

TSM Sites Are Not for Use by Children

Children are not eligible to use TSM Sites. We ask that minors (under the age of 18) only use TSM Sites in conjunction with your parents or guardians.

 

Mergers, Acquisitions, and Bankruptcy

If TSM should ever file for bankruptcy or merge with another company, or if TSM should decide to buy another business or sell or reorganize part or all of TSM’s business, TSM may be required to disclose both the information you provide to TSM and the information gathered by TSM to prospective or actual purchasers and other parties. It is TSM’s practice to obtain appropriate protections for information disclosed in these types of transactions. TSM cannot, however, guarantee that TSM’s Privacy Policy will remain unchanged if TSM is sold or merges with another company.

 

Trademark Notice 

TruStory Media and TSM are trademarks of TruStory Media LLC. Other featured words or symbols, used to identify the source of merchandise or services, may be the trademarks of their respective owners.

 

Our Contact Information

TruStory Media LLC
41 East 11th Street, 11th Floor
New York, NY 10003

If you have questions regarding your user account, our Privacy Policy, your privacy choices, our terms of use, or any other topic, we are always happy to answer any questions or concerns you may have.
E-mail: customercare @ TruStoryMedia.com